UR Medicine Primary Care – Manhattan Square Family Medicine

Primary Care in Rochester, New York

Address:
454 E Broad St
Rochester, NY 14607

County: Monroe County

Phone: (585) 276-7640

Alt. Phone: (585) 784-8891

Open today from 8:00 am to 4:30 pm - Call to schedule a visit

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About This Clinic

UR Medicine Primary Care – Manhattan Square Family Medicine is a primary care center located at 454 E Broad St Rochester, NY 14607 . This provider is open 5 days a week.

UR Medicine Primary Care – Manhattan Square Family Medicine is a family practice dedicated to providing comprehensive, compassionate care for patients of all ages. The center offers a range of services, including well-woman care, routine GYN exams, family planning, joint injections, and minor surgical procedures, along with a conveniently located lab draw station. Patients can make same-day sick appointment requests, and new patients are encouraged to transfer their medical records prior to their first visit. The practice accepts various insurance types, including Medicare and Medicaid, and provides financial assistance for those in need. Additionally, they integrate with UR Medicine MyPharmacy for medication management, offering next-day prescription delivery and in-office availability of certain medications.

Hours of Operation

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Day Hours
Monday 8:00 am - 4:30 pm
Tuesday 8:00 am - 4:30 pm
Wednesday 8:00 am - 4:30 pm
Thursday 8:00 am - 4:30 pm
Friday 8:00 am - 4:30 pm

Care Services

  • Comprehensive family-centered care.
  • Contraception and family planning, including IUDs (Mirena, Paraguard), Nexplanon and Depo
  • Immunizations and flu shots
  • Joint injections
  • Mole removals
  • Prescription medication and refills
  • Same-day and acute care (sick visits)
  • Sprains/strains management
  • Wart freezing
  • Well woman care and routine GYN exams (pap smears)

Accepted Insurance Plans

UR Medicine Primary Care – Manhattan Square Family Medicine — along with some of the providers practicing at this location — may currently accept health insurance plans from the companies listed below. Insurance participation may vary by physician, so we recommend verifying with the practice directly to confirm current coverage.

  • Aetna CVS Health
  • Anthem Blue Cross and Blue Shield
  • CareSource
  • Medicare
  • MedMutual

Meet Your Care Team

Browse the table below to see each provider’s name and specialty, and click the info bubble beside any listing for a plain‑language look at what that specialty means.

Name Specialization
Zachary Burns, DO, MPH Family Medicine
DR. Kenia Maria German, MD Family Medicine
DR. Catherine Harmer, MD Family Medicine
MRS. Jessica Marie Heuston, LCSW Social Worker (Clinical)
Alexandra M. Kolossovsky, PA-C Physician Assistant (Medical)
Rebecca Tyson Lavender, MD Family Medicine
Stephen J Lurie, M.D. Family Medicine
Netzi Jenys Montano, NP Nurse Practitioner (Family)
MS. Nicole Paul, NP Nurse Practitioner (Family)
Dawn Marie Pruett, M.D. Family Medicine
Natercia Rodrigues, MD Family Medicine
Izabela Teresa Subczynska, M.D. Family Medicine
DR. Robbyn O'connor Upham, MD Family Medicine

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